Spices Fremont
Founded in 2003, Species! is a modern Chinese restaurant specializing in traditional Hunan cuisine. The restaurant has been elected as the Best Spicy Chinese Restaurant in San Francisco.
Founded in 2003, Species! is a modern Chinese restaurant specializing in traditional Hunan cuisine. The restaurant has been elected as the Best Spicy Chinese Restaurant in San Francisco.
EastNet Media Inc is a media consulting company providing research for the entertainment and media industry. The company would like to expand their market in the US and I worked as a product design consultant aiming at designing their corporate website to help create company brand in the US.
Web designer
Web developer
Old website was not responsive and was built on a Chinese CRM platform that was hard to maintain and difficult to find inforamtion. Images were placed incorrectly and menus were hard to find in the website.
Redesign Spices Fremont website to increase page views and engagement with better information hierarchy, relevant content, and responsive display.
Reorganize categories of the menu and create hierarchy of the information.
Update imagery and display pictures responsively.
Tell the story of the restaurant and the culture behind the food to draw engagement and bookings.
Build website with native codes so it is easy to maintain and make updates.
Page views per day increased from less than 10 to over 800.
Each user has an average 5-min stay on the website which significantly decreased bounce rate.
The website is more accessible from both the search engine (nearly 50%) and social media (30%), and across multiple devices including desktop, tablet, and mobile phones.
Re-structured the long menu with over 80 dishes and 10+ categories of food in the navigation and made information easy to find. Customers pulled out their phone to check the menu in store and said they loved using the menu from the website.
Indicators of spicy level helped customers make decisions of what to order.
Pictures help explain what the dish is about in a visual way when the translated menu does not make sense to non-Chinese customers.
The old website lacks brand identity to establish credibility and trust to the audience.
Lack of content to showcase what the company does and its offerings.
Lack of imagery and responsiveness of the website to make the site more accessible.
Redesign Eastnet Media website to grow its business and provide current and potential customers with accessible information to its products or services.
The new website attracted 20 new customer inquiries in the first month after launch.
Site bounce rate decreased by 50% with an average of 2 minutes time spent on the website.
The website was fully localized in two languages that attracted traffic from both the U.S. and China.
Check out the live webiste below.
EastNet website
Copyrights © 2022 - Fan Sun Art, All Rights Reserved.